Site Content & Copywriting

There is a maxim in SEO: Content is King! Search engines like to find lots of good quality, unique content on your website. From an SEO point of view, this means plenty of text - search engines are essentially text retrieval systems, so if you don't give them a lot of text to work with its difficult for them to determine the relevance of your site to a particular query, making it that much harder to rank. The benefits of good on-page content extend beyond this however - great copy can improve the chances of converting a visitor into a customer, and if your site is useful and interesting, it is far more likely to attract natural inbound links from relevant sites.

We work with your site content to ensure it is relevant to your most important search terms, and can write fresh, compelling copy where necessary. From improving product descriptions to providing case studies or tutorial articles. One type of content creation which is becoming increasingly important for SEO is blogging, since it makes it easy to regularly add fresh content to a site, and many blog platforms include tools for syndicating their content and automatically alerting search engines etc.