Analytics, Tracking & Reporting

As with any marketing initiative, its important to be able to measure your SEO campaign's return on investment (ROI). Fortunately one big advantage of the web is that almost everything is measurable. Search engine rankings can be monitored with automated software tools, while website visitor numbers and behaviour can be measured and analysed using site statistics, log file analysis and analytics software.

We make use of a variety of software and online tools to provide regular reports of search engine rankings for your chosen keyphrases, and regular traffic performance reports, enabling us to measure results and identify areas for further improvement. By constantly measuring results and adjusting the campaign accordingly, a positive feedback loop is formed, greatly improving the efficiency of the SEO campaign.